| Natalie Sturman Fashion Designer [Ipswich, England] |
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Description:
(Cape Coast, Ghana. Jul – Oct 2005) Because When Natalie, a fashion design graduate, arrived in Cape Coast in the summer of 2005, she determined that the women in the Global Mamas cooperative face issues of not having the experience to produce products which meet regulations and quality expectations of the western markets. WIP did not have formal quality control systems in place. WIP also had a great need in expanding its Global Mamas clothing line to include new textile designs and garments to keep the existing customer base happy.
Achievements: Natalie persevered through challenges in the product development process and accomplished the following:
"I made a point of visiting the women's residences or work places to get a first hand insight into how they work and what the conditions are like in comparison to a design/ seamstress studio back here in England. In Ghana, they are cramped, some outdoors, in street corners - yet still a reflection of how well they are doing. The one recurring thing I did notice was that most of the women had their children and family around them while they worked. One seamstress was breastfeeding while continuing to sort out pattern pieces on fabric, good multi-tasking I think!" |
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