Most developing countries recognize that economic growth and long-term sustainable development can largely be
accomplished through promoting the growth of private businesses and increasing international trade. Unfortunately, small businesses
typically lack access to the capital, technology, and market information necessary to compete effectively in the global market. With
an even greater uphill battle are women entrepreneurs who are not provided the same opportunities and access to resources as their male counterparts.
The primary objective of the International Trade program is to enable small woman-owned businesses to enter and compete effectively in the larger national and global markets.
Building on the progress made in business and technology management through the Business Development program, volunteers assigned to the
International Trade program collaborate with qualifying woman-owned businesses to accomplish various objectives:
- Create and research new product concepts for exporting
- Develop or refine an international trade marketing strategy
- Develop and implement a quality control program for manufacturing
- Determine import/export requirements and develop processes for fulfillment
- Implement processes to improve the efficiency of and expand the scale of production
- Align small businesses to explore cooperative efforts in order to increase capacity and allow entrepreneurs to compete more effectively in the global market
- Identify financial resources required to implement a global marketing strategy
- Develop Web pages to include products for sale over the Internet
- Match entrepreneurs to the appropriate network of partner distributors in the U.S.